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Digital Media Specialist

Fisher Investments Plano, Texas
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As a Digital Media Specialist at Fisher Investments, you will help develop our ongoing digital marketing strategy that supports the International Private Client Group. Reporting to the Global Digital Media Team Lead, you will implement lead generation campaigns across social, display, native and video media platforms globally. You will be an expert in digital strategies while optimizing campaigns across several platforms.

The Day-to-Day:

  • Manage and improve digital media campaigns including Social Media, Paid Search, Display, Native and Video
  • Identify target audiences using 1st party and 3rd party tactics
  • Analyze campaign data, identify trends and act on opportunities to increase performance while ensuring positive return on ad spend and other indicators
  • Communicate campaign performance to leadership and team members
  • Partner with our strategy and planning team and in-house creative agency to develop advertisements and messaging
  • Research and continually learn about industry trends and identify new test opportunities
  • Identify creative solutions to meet our client acquisition needs and increase scale to meet business demands
  • Work with partners to maximize the value of the programs

Your Qualifications:

  • 1+ years digital marketing experience as a digital media buyer/planner, campaign analyst or account manager (other online advertising background)
  • Experience working in digital ad platforms such as Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager or other programmatic media platforms
  • Experience in Excel, including the ability to use formulas and pivot tables
  • Experience using web analytics tools and optimizing campaigns based on performance (Google Analytics)

Why Fisher Investments:

We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:

  • 100% paid medical, dental and vision premiums for you and your qualifying dependents
  • A 50% 401(k) match, up to the IRS maximum
  • 20 days of PTO*, plus 10 paid holidays (*17 days of PTO and 3 days of sick time for California employees)
  • Family Support programs including 8 weeks Paid Primary Caregiver leave, adoption assistance and back-up child care
  • $10,000 fertility, hormonal health and family-forming benefit

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER

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