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Digital Content Marketing Manager (2018-6094)

Camas, WA, United States
Marketing
2018-6094

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Job Description

Overview

Digital Content Marketing Manager

 

Are you a passionate Digital Content Marketer looking for next level work creating engaging, creative digital projects from start to finish for an industry changing group? The Digital Content Marketing Manager position on our 401(k) Solutions team, offers an excellent opportunity to develop demand generation strategy, content and creative for social and paid search marketing campaigns. You will be responsible for managing digital campaign messaging and offers, ensuring that they align and support other B2B sales and marketing efforts across the department. You'll work closely with other Marketing and Sales Leadership to understand and support our value proposition, key touch points in the marketing and sales funnel and the competitive landscape to guide successful campaign creative direction. Feel rewarded in this challenging opportunity as you help innovate Fisher Investments’ 401(k) Solutions digital marketing strategy.

 

You will have the opportunity to:

  • Project manage digital campaign messaging and offers, ensuring that they align and support other sales and marketing efforts across the organization.
  • Develop ongoing creative testing and optimization plans, ensuring that new performance gains and insights from successful tests can be rolled out to existing and new campaigns.
  • Manage partner creative agencies including the development of campaign strategy, key messaging points, and the creation of digital assets.
  • Ownership of demand generation results ensuring monthly delivery of required qualified leads and improved prospect engagement.
  • Ensure sales and marketing team alignment with live and planned campaigns to improve lead conversion.
  • Coordinate between the Marketing and Sales teams to ensure Sales is aware of marketing tools to engage and advance leads in the funnel. Identify gaps and champion the development of new tools in support of the sales process.  

 

So what do you need to have in order to be successful?

  • Previous experience working with marketing technology such as email automation, Google Analytics, Moz and Google AdWords is required.
  • At least 5 years of experience developing and testing digital campaign creative, planning and managing digital marketing campaigns resulting in increasing demand generation is required (email marketing, webinars, sales enablement, paid search Google Ad Words, Facebook Ads and/or LinkedIn campaigns).
  • Previous B2B marketing or sales experience with a product or service requiring an elongated lead nurture strategy preferred.
  • Experience working directly with sales teams in to develop supporting sales tools in support of advancing leads in the funnel.
  • Bachelor’s degree in Marketing or other applicable areas of study is required.

 

About Fisher Investment 401(k) Solutions

Fisher Investments 401(k) Solutions is building something special for small businesses and their employees. Retirement planning benefits are part of why people work, which company they choose and fundamental to creating financial security for families and loved ones upon retirement. Too often small businesses lack the support needed to deliver this important benefit to their employees. That’s where Fisher Investments comes in. Our innovative business model is uniquely designed for the small businesses that are commonly underserviced and ignored by our competitors. Small businesses across all industries are now experiencing what we like to call “The Fisher Difference.” Come be a part of something special. Join a team changing an industry—apply today!

 

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