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Media Program Manager (2019-8303)

San Mateo, CA, United States
Marketing
2019-8303

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Job Description

Overview

The Opportunity:

 

Are you passionate about brand advertising and media, and looking for a new role where you can make an impact to a large-scale national media plan? Do you enjoy tackling new challenges and creating media opportunities by being results focused and analytical?

 

Our Brand Advertising team is growing, and we are seeking a Media Program Manager to help drive our media planning and management efforts. In this position, you will play a key role in all aspects of our national media plan.

 

If you are looking for personal development in a challenging but also fun environment, the Media Program Manager may be just the right opportunity for you!


The Day-to-Day:

  • Play a critical role in developing and managing the annual media planning process, including strategic briefs, plan development, and testing into new channels
  • Recommend and maintain strategic principles that inform media planning and buying
  • Follow the media marketplace to remain up to date on the latest media trends
  • Identify opportunities and emerging media trends that impact our target prospect
  • Monitor media delivery, budgets, authorizations, and approvals
  • Effectively partner with our media buying agency
  • Evaluate media effectiveness through first party and 3rd party data
  • Develop detailed understanding of media measurement as well as evaluation standards
  • Develop and maintain regular executive reporting that provides a clear and concise view of our media plan
  • Review, route, and approve media invoices
  • Participate in the exploration and analysis of new media opportunities across channels, platforms, and countries
  • Design testing approaches for any new media opportunities

Your Qualifications:

  • 5-10 years’ experience as a media manager/buyer; experience with TV media required
  • Experience identifying target audiences and devising effective media strategies
  • Experience partnering with or managing a media agency
  • Excellent understanding of the full media landscape, particularly TV
  • Strong analytical skills partnered with a creative mind
  • Up to date with latest trends and marketing best practices

Why Fisher Investments:

 

Fisher Investments is a different kind of investment firm. We don’t come from Wall Street, nor do we believe we fit in with most of the finance industry, and we’re proud of that. We work for a bigger purpose: bettering the investment universe. From unmatched service to innovative perspectives on investing, it’s the people that make the Fisher purpose possible. After all, it’s our people that enable us to offer the level of service that we do. And we invest in them accordingly, offering exceptional benefits like:

  • 100% coverage of premiums for health, vision and dental insurance
  • A 50% 401(k) match, up to the IRS maximum
  • 20 days of PTO*, plus 9 paid holidays
  • 8 week paid Primary Caregiver Parental Leave
  • And much, much more

We also provide a cumulative, continuous learning and development framework customized for every employee. This emphasis on personal and professional growth has yielded an award-winning work environment; we’re Great Place to Work Certified, and The Oregonian named us as a Top Workplace.

 

But in the end, it’s not the perks that keep people here. They stay because they believe in our mission of service—our employees want to make a difference in an industry that can do better.

 

* California employees accrue up to 17 days of PTO and 3 days of sick time per year.

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER

 

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