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Brand Advertising Manager (2020-8820)

San Mateo, CA, United States
Marketing
2020-8820

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Job Description

Overview

The Opportunity:

 

Our Brand Advertising and Creative team is growing, and we are seeking a Brand Advertising Manager to help drive our brand, creative development, media planning and management efforts. In this position, you will play a key role in all aspects of our national brand advertising.

 

As the Brand Advertising Manager, you will collaborate with Marketing leadership to develop strategies and drive execution of Fisher Investments brand advertising while delivering against the annual marketing plan. Internally, the Brand Advertising Manager will collaborate and assist Marketing leadership teams with both short and long-term brand objectives while working with external agency partners to exceed department and business objectives in a collaborative environment.

The Day-to-Day:

  • Play a critical role in developing and managing the annual brand advertising plan, including strategic briefs, plan development and execution, to drive effective brand advertising.
  • Be a champion for brand advertising, taking a leadership role in the development of new creative, messaging, and ad testing.
  • Work with our internal media buying partners to ensure the media buy supports our long-term brand goals.
  • Drive ad production, taking accountability for flawless execution across TV, radio, digital, and OOH.
  • Work with internal research group to execute extensive ad and copy testing. Use our research to be an expert on our target audience and use that to inform the development of messaging and ads.
  • Recommend and maintain strategic principles that inform media planning and buying in partnership with our internal media buying team.
  • Follow the media marketplace to remain up to date on the latest media trends and adoption by our target audience.
  • Effectively partner with our media buying partners and external agency.
  • Develop and maintain regular executive reporting that provides a clear and concise view of our brand advertising.

Your Qualifications:

  • 10+ years’ experience working in Media, Brand Advertising and Creative; experience with TV media required
  • Demonstrated people management experience
  • Experience identifying target audiences and devising effective media strategies
  • Experience partnering with or managing a media agency
  • Excellent understanding of the full media landscape, particularly TV
  • Strong analytical skills partnered with a creative mind

Why Fisher Investments:

 

Fisher Investments is a different kind of investment firm. We don’t come from Wall Street, nor do we believe we fit in with most of the finance industry, and we’re proud of that. We work for a bigger purpose: bettering the investment universe. From unmatched service to innovative perspectives on investing, it’s the people that make the Fisher purpose possible. After all, it’s our people that enable us to offer the level of service that we do. And we invest in them accordingly, offering exceptional benefits like:

  • 100% coverage of premiums for health, vision and dental insurance
  • A 50% 401(k) match, up to the IRS maximum
  • 20 days of PTO*, plus 9 paid holidays
  • And much, much more

We also provide a cumulative, continuous learning and development framework customized for every employee. This emphasis on personal and professional growth has yielded an award-winning work environment; we’re Great Place to Work Certified, and The Oregonian named us a Top Workplace with the best benefits!

 

But in the end, it’s not the perks that keep people here. They stay because they believe in our mission of service—our employees want to make a difference in an industry that can do better.

 

* California employees accrue up to 17 days of PTO and 3 days of sick time per year.

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER

#LI-FI1

 

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