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Digital Marketing Manager (B2B) (2020-9300)

Plano, TX, United States


Job Description


Fisher 401(k) Solutions is the fastest growing business unit at a top nationally recognized advisory firm and we are looking for a motivated, growth-oriented leader to join our team.


Reporting to the Fisher 401K Head of Marketing, the Digital Marketing Manager is responsible for overseeing the transformation of our existing website into a customer acquisition engine that customers love and competitors envy. The role is equal parts storyteller, strategist and website design. We are looking for an entrepreneurial leader that partners cross functionally to enhance customer experience, drive acquisition and create a strategic digital vision and the roadmap to achieve it. 


Your Day-to-Day:

  • Create the strategy and lead the transformation of our website to maximize revenue, including creating and implementing a multi-year digital roadmap
  • Optimize our digital customer experience journeys, offers and conversion points to drive customer engagement and revenue
  • Plan, execute, and measure experiments and conversion tests
  • Instrument conversion points and optimize user funnels
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Align SEM and SEO strategies by identifying in-market keyword opportunities through continued strategic monitoring
  • Measure and report performance of the website, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights


  • A minimum of 7+ years’ experience in a digital marketing or advertising
  • Experience in B2B marketing, particularly in marketing automation, website development, social media platforms and SEM/SEO technologies and tools
  • An understanding of best practices related to website design, UX, organic and SEO
  • A strategic and entrepreneurial mindset who is comfortable crafting break through strategies in an ambiguous environment
  • Strong integrated marketing, communications and management skills including research, analytical skills, data, management and project management
  • Ability to manage complexity and coordinate across a number of departments while meeting tight deadlines

Why Fisher Investments:


Fisher Investments is a different kind of investment firm. We don’t come from Wall Street, nor do we believe we fit in with most of the finance industry, and we’re proud of that. We work for a bigger purpose: bettering the investment universe. From unmatched service to innovative perspectives on investing, it’s the people that make the Fisher purpose possible. After all, it’s our people that enable us to offer the level of service that we do. And we invest in them accordingly, offering exceptional benefits like:

  • 100% coverage of premiums for health, vision and dental insurance
  • A 50% 401(k) match, up to the IRS maximum
  • 20 days of PTO*, plus 9 paid holidays
  • Back-up Child Care Program available, offering up to 10 days annually
  • And much, much more

We take great pride in our inclusive culture. We value the different perspectives and unique skills you bring to the team – it makes us all better. Success at Fisher Investments is driven by results, a collaborative mindset and a commitment to accomplishing great things – so if you are ready to do that, we are ready for you! Apply today to be a part of a team environment where you can contribute, collaborate, and make a difference in the lives of people by bettering the investment universe.


We also provide a cumulative, continuous learning and development framework customized for every employee. This emphasis on personal and professional growth has yielded an award-winning work environment; we’re Great Place to Work Certified, and The Oregonian named us as a Top Workplace! But in the end, it’s not the perks that keep people here. They stay because they believe in our mission of service—our employees want to make a difference in an industry that can do better.


* California employees accrue up to 17 days of PTO and 3 days of sick time per year.




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