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Content Marketing Manager

Camas, WA, United States
Marketing
10709

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Job Description

Overview

Fisher Investments 401(k) Solutions is building something special for small businesses and their employees. Retirement planning benefits are part of why people work, and which company they choose is fundamental to creating financial security for families and loved ones upon retirement. Too often, small businesses lack the support needed to provide this important benefit to their employees. That is where Fisher Investments comes in. Our creative business model is uniquely designed for the small businesses that are commonly under-serviced and ignored by our competitors.

 

The Opportunity:

 

As the Content Marketing Manager on our 401(k) Solutions team, you will develop lead nurturing strategy, content and creative for offline and digital marketing campaigns. You will manage campaign messaging and offers, ensuring that they support other B2B sales and marketing efforts across the department. You will report to the Vice President of 401k Marketing while working with other Marketing and Sales Leadership to understand and support our value proposition, important touch points in the marketing and sales funnel and the competitive landscape to guide successful campaign creative direction. Feel rewarded in this challenging opportunity as you help improve Fisher Investments' 401(k) Solutions marketing strategy.

 

Day-to-Day:

  • Collaborate with the Sales and Marketing teams to support the lead nurturing strategy through content creation and ensure Sales is aware of marketing tools to nurture leads in the funnel
  • Project manage offline and digital campaign messaging and offers, ensuring that they support other sales and marketing efforts across the organization and are designed to be search engine optimized
  • Develop ongoing creative testing and optimization plans, ensuring that new performance gains and insights from successful tests can be rolled out to all campaigns
  • Manage partner creative agencies including the development of campaign strategy, messaging and graphic design
  • Oversee demand generation results ensuring monthly delivery of required qualified leads and improved prospect engagement
  • Ensure sales and marketing team are aligned on live and planned campaigns to improve lead conversion
  • Identify gaps and champion the development of new tools to support the sales process

Your Qualifications:

  • 3+ years’ experience B2B marketing experience; Bachelor's degree required
  • Experience developing and testing campaign creative and managing lead nurturing digital marketing campaigns (email marketing, webinars, sales enablement, paid search, SEO, Facebook Ads or LinkedIn campaigns) for elongated sales cycles
  • Experience working with marketing technology such as email automation
  • Experience working directly with sales teams  to develop supporting sales tools to support advancing leads in the funnel
  • Experience using web analytics tools to improve campaigns based on performance
  • U.S. candidates must be fully vaccinated as defined by the medical community against COVID-19 and provide proof of such vaccination by date of hire

Why Fisher Investments:

 

At Fisher Investments, we work for a bigger purpose: bettering the investment universe. From unmatched service to unique perspectives on investing, it’s the people that make the Fisher purpose possible. And we invest in them by offering exceptional benefits like:

  • 100% paid medical, dental and vision premiums for you and your qualifying dependents
  • A 50% 401(k) match, up to the IRS maximum
  • 20 days of PTO*, plus 9 paid holidays
  • 8 weeks paid Primary Caregiver Parental Leave
  • Back-up Child Care Program available, offering up to 10 days annually
  • A cumulative learning and development framework customized for every employee
  • An award-winning work environment - we're Great Place to Work Certified, and Top Workplace winners from The Oregonian

We take great pride in our inclusive culture. We value the different perspectives and unique skills you bring to the team – it makes us all better. Success at Fisher Investments is motivated by results, a collaborative mindset and a commitment to accomplishing great things – so if you are ready to do that, we are ready for you! Apply today to be a part of a team environment where you make a difference in the lives of people by bettering the investment universe.

 

*California employees accrue up to 17 days of PTO and 3 days of sick time per year. 

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER

 

 

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