The Importance of Good Marketing

By, 03/28/2012

If you’re a new or soon-to-be graduate, don’t underestimate the importance of good marketing during the job search. The job market for college graduates is steadily improving and is indeed much better than it was three years ago. Still, there is much competition out there, which makes it important that you stand out from the horde of eager graduates all doing the same as you: Searching for that first job.

As we all know, there are many different majors out there, ranging from software engineering to English Literature. Some degrees have more practical uses than others. But your degree shouldn’t negatively affect your chances of landing a job as long as you market yourself successfully, such as structuring your resume to highlight your strengths and how they would benefit the company.

As a New York Times article advised, “You need to be able to articulate the value of your degree.” For example, many companies realize the importance of effective, concise communications. So, for instance, if you were an English major, it is recommended you tailor your resume to address strengths like the ability “to write and speak clearly.”

Above all, preparation, practice, and confidence can go a long way toward helping land that first job.