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Investment Copywriter (2018-6671)

San Mateo, CA, United States


Job Description


Are you a passionate writer looking to drive copywriting projects from start to finish for an industry-changing firm? The Copywriter- Financial Services position in our Content group offers an excellent opportunity to educate US and international investors through compelling marketing copy about investments, financial concepts and Fisher’s market philosophies. You’ll own writing projects that require deep research into financial topics—which you get to translate into impactful copywriting and editing. You'll work on a closely knit Content team and regularly collaborate with Marketing, Legal and Compliance, Research and others across the firm. Feel rewarded in this challenging opportunity as you help shape Fisher Investments’ brand, voice and value proposition for our prospective clients. If you are thoughtful, inquisitive and passionate about developing creative marketing solutions that drive business results, we want to hear from you!


You will have the opportunity to:
•Monitor industry news channels for trending topics and make recommendations for new content development
•Manage our US and International offer creation process from ideation to channel delivery and transcreation
•Work independently and with vendors to draft SEO web copy from scratch on a variety of financial services topics
•Effectively research unfamiliar financial topics leveraging online and firm resources
•Manage content creation and translation process, working with internal resources and outside vendors 
•Analyze financial media to identify influencers and trending topics
•Produce engaging content that adheres to tone and voice standards, and is consistent with firm views on respective topics
•Generate ideas for marketing, draft outlines and work independently and with graphic designers to create full marketing offers
•Adhere to content standards and the editorial review process
•Write, structure and rework content based on business requirements
•Edit for clarity, grammar, spelling, consistency and accuracy while optimizing content to ensure SEO potential
•Rewrite and redesign old marketing offers to make them relevant and impactful
•Use and love—or learn to love—em dashes


 Experience Required:
•Proven experience writing effective marketing copy
•Deep grasp of capital markets concepts including basics on modern portfolio theory, how different asset classes work and the different players in the investment management industry
•Experience working in financial services in any capacity
•Extreme attention to detail and love of the English language
•SEO writing experience preferred
•Experience with Adobe creative suite a plus




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