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Direct Mail Marketing Strategy Manager (2019-8340)

Camas, WA, United States
Marketing
2019-8340

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Job Description

Overview

Fisher Investments is hiring a Direct Mail Marketing Strategy Manager to develop and execute Direct Mail marketing campaigns for the US Private Client Group (PCG) Marketing team, a data-driven performance marketing organization. The ideal candidate has a demonstrated track record of using data to inform decision-making, experience building successful direct mail marketing campaigns, and the courage and intellectual curiosity to test new strategies.

 

Primary responsibilities include achieving internal lead volume, quality and cost targets, overseeing and enhancing existing prospect targeting models, testing new targeting models to boost results, envisioning and testing new creative executions, and managing and developing a support team. The position reports to the VP of Offline Marketing and is located in Camas, WA.

 

The Day-to-Day:

  • Manage key vendor relationships
  • Monitor performance, test opportunities to improve results, and troubleshoot performance disruptions
  • Work with internal and external agencies to develop new creative executions
  • Report results to senior management in written and verbal formats
  • Build and ensure adherence to annual budgets

Your Qualifications:

  • 5+ years of experience
  • Direct Mail marketing experience preferred, but not required
  • Strong drive for results, intellectual curiosity, and the courage to propose and test new strategies
  • Demonstrated track record of thinking critically and using data to build strategies to achieve specific performance goals
  • Experience with Microsoft Excel, Word, and PowerPoint (Access or SQL a plus!)
  • Ability to work well in cross-matrixed organization collaborating with internal creative team, Finance, Legal/Compliance, analytics, reporting, etc.

Why Fisher Investments:

Fisher Investments is a different kind of investment firm. We don’t come from Wall Street, nor do we believe we fit in with most of the finance industry, and we’re proud of that. We work for a bigger purpose: bettering the investment universe. From unmatched service to innovative perspectives on investing, it’s the people that make the Fisher purpose possible. After all, it’s our people that enable us to offer the level of service that we do. And we invest in them accordingly, offering exceptional benefits like:

  • 100% coverage of premiums for health, vision and dental insurance
  • A 50% 401(k) match, up to the IRS maximum
  • 20 days of PTO*, plus 9 paid holidays
  • 8 week paid Primary 
  • And much, much more

We also provide a cumulative, continuous learning and development framework customized for every employee. This emphasis on personal and professional growth has yielded an award-winning work environment; we’re Great Place to Work Certified, and The Oregonian named us as a 2017 and 2018 Top Workplace.

 

But in the end, it’s not the perks that keep people here. They stay because they believe in our mission of service—our employees want to make a difference in an industry that can do better.

 

* California employees accrue up to 17 days of PTO and 3 days of sick time per year.

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER.

 #LI-FI1

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